The CDP Accelerator builds a working Customer Data Intelligence on yawave with your data – recognise behaviour, connect identities, assess relevance – on one use case, live in the system. You decide about the productive roll-out only after you have seen the live proof.
No day rate, no open-ended effort. You pay for a result.
Your customers constantly show what matters to them. On the way from the customer moment to the right reaction, the decisive information gets lost – in systems, formats and channels that do not talk to each other.
You decide about the productive roll-out only after you have seen, on your own data, how behaviour turns into relevance.
Five questions show whether the decisive capabilities are already in place. Answer honestly – the result stays on your device.
Do you recognise individual behaviour and identity across all relevant touchpoints?
Do you connect that behaviour with further customer data, context and history?
Can you automatically recognise what is most relevant right now for each customer?
Can you trigger the matching action immediately through the right channel?
Can your business unit configure and adjust new use cases itself – without starting an IT project every time?
No standard demo with sample data. Your contacts, your behaviour, your content. Your business unit recognises itself immediately.
Schematic preview. The logic corresponds to the yawave standard: identity resolution, activity feed, interests, scores and signals as well as recommendations for the next action. Which data sources, tracked pages and channels are used is defined at the kick-off.
We use a simple email campaign as the entry point – and then show the actual value: individual behaviour on your website is recognised, understood and translated into concrete insights. Industry-neutral and scalable.
You provide (test) customer data in a directly importable format – CSV, Excel or a database export. We import and segment it and link it to your content. No data migration and no data cleansing, but enough that nobody has to abstract during the live proof.
After three weeks we show profiles, interests, scores and signals live in the system – with your data. Your team sees what behaviour reveals and decides on that basis about the next step. The environment stays available for three months.
A clear plan with little effort on your side. We provide the platform, the setup and the know-how – you provide the data, the content and access to the test track.
You provide test customer data in the agreed format, access to website and test environment and a named contact. We set up the PoC environment, configure the data model and provide the import interface.
Ready to startKick-off: confirm goals and scope, finalise the use case, check access and data. We import the test customer data, implement the tracking track and check data quality.
Data liveCustomer and content data are linked, scores and signals are calculated, the email track with three to four relevant pieces of content is configured. In between: a short alignment on content and tracked pages.
Behaviour understoodEnd-to-end test, results prepared, joint review session with your team. You check the results and decide about the next step.
Live proofIndividual behaviour visible, interests, scores and signals live, a clear basis for the next step. The PoC environment stays available for three months.
Decision basisOne result, one price, one duration. No day rate and no open-ended effort.
yawave with your contacts, the tracking track, customer and content context, interests, scores and signals – plus the live proof and the documented learnings for the roll-out.
The PoC licence for three months is included. Necessary fine-tuning within the agreed test track is part of the fixed price. No day rate, no open-ended effort, no obligation for the next phase.
You see on your own data what behaviour reveals – and what relevance is worth to you. The environment stays as the basis for the next step instead of starting from scratch. And your team has already seen it.
Provisioning, data model, import, tracking track and the basic configuration of customer and content context run in a standardised way at our end. We use senior expertise where it is indispensable: in the definition of the use case, in the interpretation of the data and in the review. That is what makes the price plannable – for you and for us.
Integrated once and reusable across many use cases, channels and business units. What today is built individually – each time with its own data, logic and integration – then runs on a shared basis.
The decision after the proof: not another individual project, but a shared customer context, a full view of behaviour and automated activation – across all channels.
PoC environment, import and segmentation of your test customer data, email and web tracking track, customer and content context, interests, scores and signals, live proof and result workshop.
Additional data sources and channels, connection to CRM, shop and ERP, activation via your existing systems, governance and data protection concept. Built on the PoC environment.
Full integration, data migration, further use cases, automation across all channels, testing, go-live. Agile sprints on the basis of a precise estimate.
A fixed price only works with clear rules. Here is what we need from you, what is included and what is not part of the accelerator.
Basis: the yawave accelerator “Customer Data Intelligence & Activation”. Ambit Group AG is the official consulting and implementation partner of yawave and is the contracting party for this offer. The fixed price covers the defined scope; necessary fine-tuning within the agreed test track is included.
Nothing binding happens here. We agree on a kick-off date, clarify the use case and the data – and only then does the clock start. Three weeks later you stand in front of your own live proof.
Thirty minutes to align the use case, the data situation and the schedule. Directly with Christian, without a sales detour.
You receive the list of the required data, content and access. We set up the PoC environment in parallel so that week 1 starts productively.
Once data and access are in place, the clock starts. After three weeks you decide, with the system in front of you, whether and how it continues.
The contracting party is Ambit Group AG, official consulting and implementation partner of yawave. Invoiced at kick-off, payable within 30 days net. The terms and conditions of Ambit Group AG apply. Prices excl. VAT.
A customer data platform does not convince on slides. It convinces the moment someone sees their own customer in the system – recognised across three touchpoints, with an interest nobody had entered anywhere. That is why we build the proof first.
Your contact from the first conversation to the live proof. For questions about the offer, reach me directly.